Gowns provided by Tosca New York Photography: Mati Bardosh-Gelman Makeup: Kelly Smith Slawson Hair: Olivia McKeldin

About Us

In 2013, soprano Suzanne Vinnik was contacted by a fellow soprano who was looking for a way to de-clutter her closet and get rid of some gowns that she had already worn for previous concerts. Suzanne had experienced the same struggle with her over-stuffed closet in her one-bedroom apartment in New York City. As a true fashion-forward diva with a love for all things stylish, Suzanne knew firsthand the realities of needing to look your best when performing onstage. In an age when every event is photographed, she knew it was important to vary her performance wear. This professional expense often resulted in very expensive shopping bills. To compound this issue, closet space in major metropolitan areas is at a premium; most New York City closets do not allow for the high volume of clothes that a performing artist needs at any given time.

Suzanne decided to create a small private Facebook group called the Opera Diva Dress Collection, and invited a dozen fellow singers to join the group so they could trade, buy, sell, and rent gowns from each other. During the first week of the group, Suzanne sold and rented several gowns from her personal closet. Her own investments in style and fashion began helping her pay for expenses in between performing opportunities. Suzanne reached out to other performing arts organizations and web developers about the idea of creating a peer-to-peer website where this group could operate but was told that the scope of work and development price would be prohibitive. 

In 2015, the Facebook group had grown from a small group of friends to a large and vibrant community. Suzanne revisited the idea of starting a website, and at the advice of a friend who was a singer-turned-entrepreneur, she applied and was accepted into a business mentorship program. Mentors in the program would often refer Suzanne to other people they knew who were experts in different areas of tech and business. They taught the diva legalities, strategy, wireframes, pitch decks, and everything in between. Suzanne quickly realized that she could cut a lot of costs by doing things herself, and accumulated several new skills which she’s since been able to impart onto other divas starting their own businesses. One of her greatest investments of time and education was in photography, which began out of the necessity to take photos of merchandise and create visually appealing content.ropolitan areas is at a premium; most New York City closets do not allow for the high volume of clothes that a performing artist needs at any given time.

Suzanne decided to create a small private Facebook group called the Opera Diva Dress Collection, and invited a dozen fellow singers to join the group so they could trade, buy, sell, and rent gowns from each other. During the first week of the group, Suzanne sold and rented several gowns from her personal closet. Her own investments in style and fashion began helping her pay for expenses in between performing opportunities. Suzanne reached out to other performing arts organizations and web developers about the idea of creating a peer-to-peer website where this group could operate but was told that the scope of work and development price would be prohibitive. 

In 2013, soprano Suzanne Vinnik was contacted by a fellow soprano who was looking for a way to de-clutter her closet and get rid of some gowns that she had already worn for previous concerts. Suzanne had experienced the same struggle with her over-stuffed closet in her one-bedroom apartment in New York City. As a true fashion-forward diva with a love for all things stylish, Suzanne knew firsthand the realities of needing to look your best when performing onstage. In an age when every event is photographed, she knew it was important to vary her performance wear. This professional expense often resulted in very expensive shopping bills. To compound this issue, closet space in major metropolitan areas is at a premium; most New York City closets do not allow for the high volume of clothes that a performing artist needs at any given time.

Suzanne decided to create a small private Facebook group called the Opera Diva Dress Collection, and invited a dozen fellow singers to join the group so they could trade, buy, sell, and rent gowns from each other. During the first week of the group, Suzanne sold and rented several gowns from her personal closet. Her own investments in style and fashion began helping her pay for expenses in between performing opportunities. Suzanne reached out to other performing arts organizations and web developers about the idea of creating a peer-to-peer website where this group could operate but was told that the scope of work and development price would be prohibitive. 

WITH VIBRATO, LEGATO, & LOVE

Gowns provided by Tosca New York

Photography: Mati Bardosh-Gelman

Makeup: Kelly Smith Slawson

Hair: Olivia McKeldin

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